Hi, Im
Deandra Vidyanata
Creating world class Entepreneur
Dosen
Tentang Saya
Halo! Saya adalah Deandra Vidyanata, dosen dari Universitas Ciputra jurusan IBM-RC. Saya memiliki keahlian dalam bidang Marketing Management and Consumer Behaviour. Senang berkenalan dengan kalian semua!
Kontak Saya
deandra.vidyanata@ciputra.ac.id
Mata Kuliah yang Diampu
Marketing Management
Consumer Behaviour
Business Management
Entrepreneurial venture creation
Entrepreneurial venture execution
Consumer Behaviour
Business Management
Entrepreneurial venture creation
Entrepreneurial venture execution
Riwayat Akademik
S1 – Ilmu Administrasi Bisnis – Universitas Brawjiaya
S2 – Magister Manajemen – Universitas Brawijaya
S2 – Magister Manajemen – Universitas Brawijaya
Pengalaman Kerja
Daftar Publikasi Penelitian
Pengabdian Masyarakat
Pengalaman Kerja
Tutor Fakultas Ekonomi dan Bisnis Universitas Brawijaya
Daftar Publikasi Penelitian
THE ROLE OF BRAND ATTITUDE AND BRAND CREDIBILITY AS A MEDIATOR OF THE CELEBRITY ENDORSEMENT STRATEGY TO GENERATE PURCHASE INTENTION (2022)
Understanding the Effect of Social Media Marketing on Purchase Intention : a Value-based Adoption Model (2022)
Determinants of Intention to Use the TikTok Application among Generation Z (2022)
THE MEDIATING ROLE OF CUSTOMER SATISFACTION ON REPURCHASE INTENTION: AN EVIDENCE FROM THE SERVICE INDUSTRY (2022)
STIMULUS-ORGANISM-RESPONSE (S-O-R) MODEL APPLICATION IN EXAMINING THE INFLUENCE OF SOCIAL MEDIA MARKETING ON PURCHASE DECISIONS IN THE HEALTHCARE INDUSTRY: THE MEDIATING ROLE OF BRAND TRUST (2022)
Understanding the Effect of Social Media Marketing on Purchase Intention : a Value-based Adoption Model (2022)
Determinants of Intention to Use the TikTok Application among Generation Z (2022)
THE MEDIATING ROLE OF CUSTOMER SATISFACTION ON REPURCHASE INTENTION: AN EVIDENCE FROM THE SERVICE INDUSTRY (2022)
STIMULUS-ORGANISM-RESPONSE (S-O-R) MODEL APPLICATION IN EXAMINING THE INFLUENCE OF SOCIAL MEDIA MARKETING ON PURCHASE DECISIONS IN THE HEALTHCARE INDUSTRY: THE MEDIATING ROLE OF BRAND TRUST (2022)
Pengabdian Masyarakat
PROSES PELATIHAN KEWIRAUSAHAAN UNTUK MENINGKATKAN KINERJA DAN KUALITAS ANGGOTA KOPERASI KPSP SETIAKAWAN NONGKOJAJAR
Dans une grande âme tout est grand