UC Collection

Oct
31

Faktor Penentu Proses Transformasi: Unsur Penting Melanjutkan Transformasi Fakultas Bisnis UKWMS

Organisasi apapun perlu berubah dari dalam, kalau tidak ingin diubah dari luar. Dalam konteks ini, dikenal apa yang disebutt ransformasi organisasi (organization transformation), yang merupakan proses perubahan, baik yang direncanakan maupun tidak direncanakan, dalam suatu organisasi atau insitusi. Bertepatan dengan Dies Natalis ke 45, Fakultas Ekonomi UKWMS sebagai organisasi pendidikan yang sangat concern dengan kualitas, [...]
By UC People 2 | UC Collection
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Oct
31

Product, Purchase, Consumption and Advertising Involvement in Fashion Industry in Surabaya (Perspective Review on Age and Gender)

Fashion industry is one of most rapid industry in growth. The high Competition in this industry resulting in marketers that forced to getting more understanding and knowledge about, what things that could be able to encourage someone to purchase fashion products. Involvement stimulates someone to do something. In the fashion industry, involvement could be shown [...]
By UC People 2 | UC Collection
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Oct
31

Analisis Corporate Social Responsibility (CSR) Ritel Modern Skala Besar Terhadap Peningkatan Kinerja Pemasaran, Keuangan Dan Daya Tahan UKM

Corporate Social Responsibility (CSR) is a form of large-scale industrial responsibility for the conduct of cultural adaptation with social environment. CSR is a program, which includes various forms of activities that may be a solution for social problems which include the creation of employment opportunities, health, education, economy and environment. The purpose of this study [...]
By UC People 2 | UC Collection
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Oct
31

Pengaruh Dimensi Bauran Pemasaran Jasa Terhadap Keputusan Konsumen Untuk Mencapai Kepuasan Konsumen Dalam Menggunakan jasa penerbangan Indonesia Airasia Airlines Untuk Rute Surabaya-Jakarta

Indonesia AirAsia Airlines adalah salah saru perusahaan jasa transportasi udara yang mengutamakan pelayanan pada pelanggan untuk mendapatkan loyalitas dari para pelanggannya dan low cost airlines. Pentingnya diketahui kepurusan pembelian produk yang ada serta diketahuinya kepuasan jasa layanan jasa penerbangan ini tidak terlepas dipengaruhi oleh unsur-unsur bauran pemasaran yakni: product, price, place, promotion, people, physical evidence [...]
By UC People 2 | UC Collection
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Oct
31

Shoppers Perception on Physical Condition of Shopping Centre Atmosphere at Different Lifecycle

Shopping center with atmospheric stimuli design needs to be well formulated in marketing strategy to expose its competitive advantage. As a result, most designs included in the marketing tactic scheme pay more attention to all factors related to the lifestyle in order to make designs exist and be appreciated by the society. Design is one [...]
By UC People 2 | UC Collection
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Oct
31

Retail Centres That Create Livable Atmosphere for Creative Culture Cases of Two Retail Centres in Surabaya

Following the development of time, social mobility is rapidly increasing, sustained by the roles of current transportation, communication and information technologies to connect people. This has created an opportunity for the mushrooming of shopping centers as nodes in the urban scale that not only bring a new concept in catering for a smart lifestyle and [...]
By UC People 2 | UC Collection
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Oct
31

An Implementation of Game-Based Learning Using Alice Programming Environment

The basic of programming is a very crucial competency for bachelor students in Information Technology major. However in reality many students find it difficult to understand the basic principles of programming due to the gap between high school curriculum and bachelor degree curriculum. These difficulties faced by students also worsened by the instant life style [...]
By UC People 2 | UC Collection
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Oct
31

Analysis of Attitude, Subjective Norm, Positive-Negative Anticipate Emotion Toward Desire And Intention In The Modern Retail Consumer

Along with the process of globalization, the retail industry grew into a business that is very influential on the world economy, including in Indonesia. The growth of modern retailers dominate the retail business in Indonesia, supported by the widespread presence of foreign retailers with modern retail concepts. Shopping trends future Indonesian society is in shopping [...]
By UC People 2 | UC Collection
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Oct
31

Pengaruh Dimensi Bauran Pemasaran Jasa Terhadap Keputusan Konsumen Untuk Mencapai Kepuasan Konsumen Dalam Menggunakan jasa penerbangan Indonesia Airasia Airlines Untuk Rute Surabaya-Jakarta

This Research was tried to elaborate how the service quality and relationship effort have influence to relationship outcomes. The sample research was customers in membership retail format of hypermarket and warehouse store which run relationship effort such as Carrefour, Makro, Alfa, Indogrosir, Hypermart in Jakarta and Surabaya. There were three analyzed construct: service quality variable, [...]
By UC People 2 | UC Collection
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Oct
31

Tuhan Dan Uang Dalam Ilmu Manajemen

Ilmu manajemen dapat dipahami sebagai kurnpulan disiplin ilmu sosial yang mempelajari dan melihat manajemen sebagai fenomena dari masyarakat modern. Di mana fenomena masyarakat modern itu merupakan gejala sosial yang membawa perubahan terhadap organisasi. Kata Manajemen berasal dati bahasa Perancis kuno menagement, yang memiliki arti: seni melaksanakan dan mengatur. Manajemen belum memiliki definisi yang mapan dan [...]
By UC People 2 | UC Collection
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