More than 200 Small and Medium-sized Enterprise (SME) owners and executives form Surabaya and surrounding cities participated in a one-day workshop “Surabaya SMEs Go Digital and International” co-organized by the US-ASEAN Business Council, the Indonesia Ministry of Cooperatives and SMEs, Universitas Ciputra and the U.S. Consulate General in Surabaya.
The workshop included opening remarks from
- The Mayor of Surabaya Ms. Tri Rismaharini;
- Deputy of Production and Marketing sector of the Indonesia Ministry of Cooperatives and SMEs Mr. I Wayan Dipta;
- U.S. Consul General in Surabaya Ms. Heather Variava;
- The Council’s Indonesia Chief Representative Ms. Desi Indrimayutri; and
- KADIN East Java Vice Chairman of SME sector Mr. Moch. Rizal
The workshop included opening remarks from the Mayor of Surabaya Ms. Tri Rismaharini; Deputy of Production and Marketing sector of the Indonesia Ministry of Cooperatives and SMEs Mr. I Wayan Dipta; U.S. Consul General in Surabaya Ms. Heather Variava; the Council’s Indonesia Chief Representative Ms. Desi Indrimayutri; and KADIN East Java Vice Chairman of SME sector Mr. Moch. Rizal.
The workshop featured a panel session on empowering Indonesia SMEs to embrace the digital economy era and the ASEAN Economic Community (AEC), and featured distinguished speakers including Mr. Ade Petranto, Director of ASEAN Economic Relations at the Indonesia Ministry of Foreign Affairs; Ms. Iriana Ryacudu, Head of the Indonesia Export Learning and Training Center; Mr. Wirawan ED Radianto, the Dean of School of Management and Business of Ciputra University, and Mr. Ferdy Nandes, Head of Emerging Markets, Indonesia and Philippines of Facebook. Following the panel session, Council members such as Cisco, PT HM Sampoerna Tbk., Facebook, FedEx, and Google shared their expertise on strengthening SMEs’ participation in the global value chain; optimization of digital tools and infrastructure for increased competitiveness; and increasing SMEs’ reach into global markets.
As a part of the workshop, Universitas Ciputra sent twelve members of the International Business Management – International Classes to take part in organizing the event, held on March 7th 2018, in the Grand City convention center.
To ensure the number of people that are coming, register the delegates, and make sure that only the delegates were allowed, to enter, a registration team was assigned, consisting of Caroline Nawir, Ivana Sabella, and Michelle Audrey. In charge of all the handouts and printed materials are Ivan Nathaniel and Jason Anthony. To ensure that the program was followed through at a timely manner, Abigail Rey was in charge of timekeeping the entire event, working together with Evelyn Valdivia on the slides to assist with the presentations. To control the crowds and direct the delegates to ensure the event ran smoothly, Oei Natalia, Sean Hanjaya, and Devi Vionita was put in charge. Yohanes William and Michael Ongko were in charge of capturing the moments and ensure that this unforgettable experience will be well documented.
The event went on smoothly and we received numerous praises from the guests and the organizers, as for the students of the IBM-IC class, this is valuable experience where we got to interact with different people from different parts of the world, and with people we would have never otherwise encountered. We are thankful and grateful to have been chosen as a part of this event, and will always think of it as a valuable learning experience.
(Kontributor : Terry Winarta)